To give you an idea of what went into the creation of Penderyn’s branding, we’ve asked the man behind it, Glenn Tutssel, to explain how it all came about. (Continued from
Like it or not, branding is incredibly important to the success of a whisky. Plenty of whisky buyers don’t read reviews, and walk into a shop with a blank canvas. For that reason, it’s essential that whisky not only tastes fantastic, but also appears striking – this is especially true of whiskies with less history.