PENDERYN MD ANNOUNCED AS CHAIRMAN OF CRAFT DISTILLERS’ ALLIANCE
Formed in 2012, the Craft Distillers’ Alliance is a body formed to uphold the interests of small spirits producers from around the world. The organisation was founded by whisky writer and enthusiast Dominic Roskrow, and as chairman, Stephen Davies will take an active role in the organisation, using his experience in the whisky industry to help the body to do more to aid small producers. The organisation has already scored a major success by striking a deal with a Glasgow-based distribution company to allow members to distribute directly to British trade and retail customers quickly and at an equitable price.
Dominic Roskrow, founder of the CDA, commented: “Having Stephen Davies and Penderyn on board is a significant step for the Craft Distillers’ Alliance. Under Stephen’s leadership, Penderyn has developed from being one of the smallest distilleries in the world into a world-class distillery whose products are enjoyed internationally, all without losing the independent spirit and craft production methods that made it so successful. It’s a perfect example of what’s so exciting about craft distillation, and I can’t wait to see what Stephen brings to the organisation.”
Stephen Davies, managing director of Penderyn, commented: “A look at the shelves of any drinks shop will show you that the industry is changing: along with the traditional brands which have been around for centuries, you’ll see spirits from a new breed of craft distillers: unique, vibrant and distinct, but all united by a real passion for creating a wonderful spirit for its own sake. This is a time of change for the whisky industry in particular as more and more craft distillers enter the market, and we wholeheartedly support the CDA’s aims of promoting small spirit producers and lobbying to provide easier routes to markets around the world.”
The CDA currently has more than 30 members including Compass Box, Berry Bros & Rudd and Wemyss in Britain, as well as members in Australia, New Zealand, America, Japan, India and across Europe.