Penderyn meets Harrods' consumer demand for consumer products - September 2005

Penderyn - Wales’ only single malt whisky to be produced for more than 100 years, is availble at the World’s most exclusive outlet – Harrods.

The brand, originally launched on St David’s Day 2004, has been receiving critical acclaim from industry and consumer experts from around the globe and has now met the grade with the buyers at Harrods. Nick Flemming, assistant buyer at Harrods said: "When we heard of, and subsequently tasted Penderyn we were immediately keen to stock it as an integral part of our Whisky portfolio."

"There is an increasing demand by consumers to buy and enjoy premium products – products that are produced authentically using the very best of raw ingredients. Provenance is also critical to the Whisky market and Penderyn fits the bill perfectly. Not only is it Wales’ only single malt whisky to be produced for more than 100 years but the combination of the pure Brecon water, unique distilling process and the use of rare Madeira barrels in the maturation process that give its distinctive, rich but easy drinking flavours, all combine to make this a fantastic product that most importantly tastes great."

Stephen Davies, Managing Director, The Welsh Whisky Company said: "We are naturally delighted that such a leading name in world retail has recognised the quality of our product and has seen fit to add Penderyn to their range of prestige products that satisfy the highest expectations of their many customers. This is indicative of how far the brand has come in a short space of time. "Whisky is often a popular gift – especially for the tourism market and we hope that Harrods international customer base will see people taking Penderyn back to all corners of the world and in turn help to promote the high quality of Welsh products on an international stage."

For further information on the Harrods’ Wine Shop please call 020 7730 1234 ext 2358/3162 or email wineshop@harrods.com.